Tuesday, April 28, 2009

Real Salt Lake

We truly live in one interconnected global community. As Thomas Freidman said, the world is flat, evidenced by this small slice of iconography from Franco’s Spain brought West to the land of polygamy and prairie dresses. The MLS franchise of Salt Lake City made a considerable nod to Spain’s first division, La Liga by incorporating two aspects in their branding. From Real Madrid, they’ve swiped the name “Real” (‘royal’ in Spanish) and from Barcelona, they’ve adopted the maroon, blue and yellow motif.

As further evidence of the wildly global pull of this team, their stadium nestled in sleepy Sandy, Utah, is named after the mining conglomerate Rio Tinto, a Spanish company that is now run by a consortium of London and Melbourne based investors. Who’dathunkit?

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