Thursday, June 25, 2009

Colorado Rapids


It’s all very confusing. The initial logo for the Colorado Rapids involved gushing water. Made sense.

Here now, we see their new badge, recently introduced. The team is still called “Rapids” yet no water is visible on their badge. Now we see a giant soccer ball, perhaps made of snow, descending from a mountain top soon to vanquish a small elitist ski village, whereupon thousands of hedge fund managers and Hollywood yoga instructors will soon perish. But if you’re bothered by the lack of water in this badge you shouldn’t be. Perhaps eluding you is the fact that Austria’s most popular team is SK Rapid Wein. Could the snow peaked mountains we see here be a synchronous homage to one of Europe’s oldest and most revered clubs? Not sure.

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